He says that the success enjoyed by can be credited to the fact that “the service not only offered free streaming but also tracked users’ listening habits and served up social recommendations.”įor the music lover, seemed to provide everything in one place. ![]() ![]() Janko Roettgers writes for, a website focusing on technology research and analysis. In an article published by, Michael Arrington provides the answer: the service used software that monitored “what users listen to – and then integrated that data into their respective social networks.” A few months after the service was launched, it attracted half a million registered users and gained around 20,000 users daily.īut what exactly was attracting music lovers in droves to ? If the founders of assumed that fans were looking for a solution that would guide them to more of what they and their friends liked, they seemed to have been correct. He says, “In an ideal world, talented new artists should get discovered based on merit.” Adding, “And not just the mass-appeal stars: a talented artist with the narrow appeal should be able to reach fans within a niche genre.” The ServiceĪli Partovi, in an interview, provides an idea of the reasoning behind the service provided by. These are the brothers who established, the social media music discovery service, in 1996. This was the company owned by the Twin brothers Ali Partovi and Hadi Partovi. ![]() In August 2006, the ownership of had shifted to Ali and Hadi Partovi Investments. It would later belong to a tech support company called iLike.COMputers. At this time, the domain name belonged to a system engineering company called DR’s System Engineering. Searching through the internet archives shows that the domain was captured for the first time in June 2000.
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